Barbara Cresti is the founder of StratEdge, an advisory firm for leaders navigating the AI era. She has built her career at the intersection of technology and growth - from scaling global AI and cloud strategy at Amazon Web Services to launching Wearin’, an IoT spin-off from a 70-year-old Swiss manufacturer. She believes AI literacy is now a non-negotiable skill for leadership — as critical as financial fluency — and works with executives to turn uncertainty into clarity and disruption into competitive edge. With a focus on responsibility and digital sovereignty, Barbara moves fluidly between global corporates, SMEs and fast-growth ventures.