Barbara Cresti is Panoramai's President and the founder of StratEdge, an advisory firm for leaders navigating the AI era. She has built her career at the intersection of technology and growth - from scaling global AI and cloud strategy at Amazon Web Services to launching Wearin’, an IoT spin-off from a 70-year-old Swiss manufacturer. She believes AI literacy is now a non-negotiable skill for leadership — as critical as financial fluency — and works with executives to turn uncertainty into clarity and disruption into competitive edge. With a focus on responsibility and digital sovereignty, Barbara moves fluidly between global corporates, SMEs and fast-growth ventures.