Experienced entrepreneur, coach, and podcaster specializing in digital transformation and business growth. Built his career helping startups structure and scale their operations with digital strategies that prioritize customer experience. Spent 10 years driving growth in luxury e-commerce (cigars and chocolates), expanding from 3 to 25 employees while implementing custom CRM, ERP, and e-commerce solutions. Co-created two brands: El Septimo (cigars) and Grauer Chocolates. Early career included work at PublicisLive handling reservations for prestigious clients including the World Economic Forum, where he co-developed a participant management system. Passionate about empowering entrepreneurs to navigate complexity and create impactful solutions in a rapidly changing world.