I work where data, AI, and customer experience meet. I turn products, packaging, and touchpoints into connected experiences that unlock real-time insight and measurable growth. From strategy to execution, I help teams design the journey, build the stack, and scale what works—privacy-aware, KPI-obsessed, and relentlessly user-centric. Focus areas: connected packaging & 2D barcodes, digital product passports, CRM/CDP, marketing automation, and omnichannel commerce. Lifelong learner (MIT xPRO in AI). If you’re exploring physical-to-digital engagement or want to convert anonymous traffic into loyal customers, let’s connect.