Didier Quarroz brings over 15 years of brand design experience across Switzerland and eight years in China, positioning himself as an «AI Realist» who seeks practical applications that solve genuine client problems rather than pursuing technology for its own sake.

Professional Philosophy

Quarroz approaches AI integration through a pragmatic lens, identifying specific use cases where generative tools provide solutions unavailable through traditional photography or stock imagery. His methodology prioritizes client needs and brand alignment over technological experimentation.

Healthcare Sector Insights

His work with University Hospital Basel exemplifies nuanced decision-making around AI applications. While AI-generated people were initially rejected for being inauthentic in healthcare communication—«it's a human enterprise who helps other humans»—the team recognized potential applications for sensitive medical conditions where patient privacy concerns might make AI preferable to traditional photography.

Brand-Specific Solutions

Quarroz leverages AI's precision for demographic targeting and cultural specificity: «Sometimes it's perhaps a Swedish woman, sometimes it's a Kenyan woman, sometimes a Korean woman. So AI helps me a lot to really create images that focus on a specific kind of target group.» This approach enables him to create imagery that often appears «more lifelike than actual stock imagery» through careful control of mood, clothing, and contextual elements.

Client Portfolio

His practical applications span diverse sectors including Schindler (product photography), Alvica Insurance (localized imagery solutions), and University Hospital Basel (brand-specific medical communication). Each project demonstrates AI's capacity to solve specific visual communication challenges that traditional methods cannot address efficiently.

Knowledge Sharing

Beyond client work, Quarroz actively shares resources through LinkedIn and Commonwealth platforms, providing free access to Midjourney style references and educational materials for fellow practitioners seeking to integrate AI tools effectively.

International Perspective

His eight years working in China provide valuable insight into global AI development patterns and regulatory approaches, informing his understanding of how different markets navigate the balance between innovation and control in creative AI applications.

Quality Standards

Quarroz emphasizes that effective AI use requires understanding both technological capabilities and brand communication objectives, ensuring generated content serves strategic purposes rather than merely demonstrating technical proficiency.

Key Insight: Quarroz represents a measured, client-focused approach to AI adoption that prioritizes practical problem-solving over technological enthusiasm, demonstrating how experienced brand designers can integrate new tools while maintaining strategic thinking and quality standards.