We went all out for this trailer.

By simply using the 2025 edition themes in Midjourney as prompts, we uncovered surreal visuals thanks to the SREF used in all the initial visuals, especially the waves. This way of relying on a defined style provides consistency not only in tone but also in the related universes. SREFs are small codes that we call upon when prompting. They indicate to Midjourney precisely a style that we discovered by chance during our research, generally late at night.

If you look closely, this SREF has the particularity of favoring cubes, orange or red elements in the center of the image, or clouds. For the image-to-video part, we mainly used Luma and occasionally Pika, which handled the wave renderings better.

The most fascinating aspect of this work is undoubtedly the images generated of the Lavaux region. It literally feels like being there or at least having a drone piloted by an exceptional cameraman. It's that simple.

We would never have had the budget for it, so it's with joy that AI allows us to express our incredible program and especially our themes in a very illustrative way without falling—we hope—into kitsch. Oh, and if it is kitsch, is that so bad?