At the Panoramai AI Summit, Leila Delarive from Amplify orchestrated critical discussions around AI's impact on European creative industries. Rather than simply facilitating, she drove strategic conversations through pointed questions that revealed fundamental tensions between innovation, regulation, and economic sustainability.

Economic Model Transformation

Delarive pressed speakers on underlying economic disruptions: « Shouldn't we have an opportunity to rethink the economic models? What's scary is that we'll end up with universal income. We'll all have a minimum income, and those who manage to create the economy will continue to earn a lot ». She challenged the panel to address taxation implications: « But who are we going to tax if tomorrow we all earn our universal income? »

Trust and Technology Integration

She identified media credibility as a critical battleground: « There is a fundamental point today, it is the trust that we can or must have in the media ». Delarive probed whether technology could enhance rather than undermine trust: « Can technology reinforce or create the trust we have in the media? I think of AI watermarking, I think of all these new technologies that allow us, as readers, to see if it was generated or not by AI ».

Regulatory Impact Assessment

Delarive challenged European regulatory positioning directly: « Are we not backpedaling, Peter, by saying, we are blocking innovation and progress, or to win or not the war between the United States and China? » Her questioning revealed tensions between protection and competitiveness: « Should we go further or should we liberalize a little more? »

Industry Disruption Realities

She pressed for concrete evidence of AI's impact: « How do you see, concretely, you said you were worried about the impact on the people you train, but how do you already see this disruption in your sector? » Her follow-up emphasized strategic implications: « So, fewer situations, more creativity », distilling complex industry dynamics into actionable insights.

Investment and Return Concerns

Delarive highlighted fundamental business tensions: « I'm coming back to your concern about the return on investment. Today, we can produce with less, with smaller teams, while optimising the workflow with the AI ». She connected this to broader European competitiveness: « How will this impact the European ecosystem of creativity, of funding for cinema and creative arts? »

Disinformation Defense

She pressed on AI's potential for manipulation: « Because the AI can potentially be a tool for massive propagation. We know that today the data is already being manipulated. There is a lot of false data that is integrated to manipulate ». Her challenge to speakers was direct: « What is the solution? If it's not technology, if it's good governance, we know the limits of good governance ».

Legal Action Realities

Delarive confronted practical enforcement challenges: « Pierre, would you be ready to pursue, to take an action in justice? Or do you say, no, it's lost, first of all, it's too expensive, second, is it concretely, is it something you could refer to? » This revealed the gap between theoretical IP protection and practical business decisions.

Future Vision Framework

She structured forward-looking analysis systematically: « In five minutes, I'd like each of you to give me your vision. Where do you think we'll be in five years? » This approach forced speakers beyond current challenges toward strategic planning horizons.

Swiss Innovation Ecosystem

Delarive defended Swiss support systems when challenged: « There is an ecosystem that is made to help innovation in Switzerland. We have to recognize that. In Switzerland, there are coaches who help you to set up a project ». She positioned Swiss infrastructure as accessible: « So I think we are well housed, I mean, here we are well assisted in Switzerland ».

Key Achievement: Leila demonstrated how strategic questioning can reveal fundamental tensions in AI adoption, forcing industry leaders to confront economic disruption, regulatory trade-offs, and practical implementation challenges while maintaining focus on actionable outcomes for European creative industries.